This Generation's Weakness

One word describes a group of over 500 million active users. One word offers 900 million applications that people can interact with. One word has people spending over 700 billion minutes per month on this. What is this word that has people communicating in ways never thought possible?

Facebook.

If this is the first time you have ever seen this word, you might have been living under a rock for the past seven years and you should check out this website for more information. http://on.fb.me/12oAN Facebook is a social media trend that interests me greatly because there are so many people associated with it, and they love being part of this community. People feel a sense of belonging when they log into Facebook because they can see what their friends are up to, check who wrote on their wall, or what businesses want their opinion. So why do you think public relations professionals love Facebook so much? 

Well, the answer is quite simple.

An average active user spends about 23 minutes on Facebook each time they log in. http://bit.ly/i8Kybf
And every time they log in on Facebook they roam around and look at advertisements and promotions that businesses offer. What clients would hate to have over 500 million people check out their businesses on a daily basis!? Crazy ones! Facebook is the perfect place for public relations professionals to excel in their career and with their publics.

Here are just a few examples of companies that use Facebook:

•  McDonald’s http://www.facebook.com/McDonalds
• Nike http://www.facebook.com/nike
•  Rosa’s Pizza http://www.facebook.com/pages/Rosas-Pizza/65990804437
• Gatorade http://www.facebook.com/Gatorade
• Big Shoes Network http://www.facebook.com/pages/Big-Shoes-Network/363541710548
• Edelman http://www.facebook.com/edelman

And thousands and thousands more!

So I’d say the overall moral of this blog post would be that Facebook has a very powerful influence on people and PR professionals know exactly how to strengthen the influence.